Fujairah is being promoted as the place of ‘eternal sunshine’—where Europeans in particular may escape the cold and ‘grey days of winter’.
It is lauded for its blue skies and is being called ‘the rising star’ of the Emirates.
Its ‘undiscovered’ quality is a selling point as it is not as crowded as other emirates but tourists need to book quickly or get crushed in the stampede!
For an example of the way Fujairah is being promoted see this web site:
Discover the Eternal Sunshine of the United Arab Emirates, Easier.Com, 1 October 2008.
Dr Geoff Pound
Image: Pampering in the Fujairah Sun (courtesy of the web site at the above link).