Fujairah Collage

Fujairah Collage
Some distinctive landmarks in Fujairah

Tuesday, May 25, 2010

Video Calls to Reduce UAE’s Ecological Footprint

Numerous articles have mentioned that the UAE has the largest ecological footprint in the world which is one world record that it is not proud to own.

A new video explains the ‘ecological footprint’ and spells out the catastrophic damage that would occur if all citizens of the earth used power, consumed products and dealt with their waste in the manner of the Emirates.

The ad recognizes the responsibility of individuals and households and the potential they have in making practical choices in such things as what they buy and how they travel.

Thanks to the Emirates Wildlife Society for creating this ad in English to get the UAE talking. Hopefully it will soon come with soundtracks in Arabic, Urdu and Malayalam.

The project took 150 hours of set building, 300 newspapers and is comprised of 2,500 stills.

The production involved 50 hours of meeting in Dubai, Abu Dhabi and London in which time the creators consumed 400+ cups of coffee.

Watch the UAE Ecological Footprint

How Happy are People in the UAE? ETE.
Chill Out on Versace Hotel Refrigerated Beach in Dubai, ETE.
Gulf States Asked for Petrodollars but Better if they also Give Green Energy Example, ETE.
Fujairah’s New Recycling Facility Turns Oman’s Waste into Wealth but can it be done in the Emirates? ETE.
Fujairah Women’s College Takes the Environmental Lead, FIF.
UAE Must Improve Environmental Record to Win Olympic Games, ETE.
UAE at the Environmental Crossroads, ETE.
Masdar Model City is Environmental Extravagance, ETE.

Geoff Pound

Connect with Geoff Pound on Facebook, Twitter or at geoffpound(at)gmail.com

Image: Animation of a petrol-guzzling Hummer against a UAE city skyline.

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